In a saturated market, utilities sales teams need to constantly evolve techniques to encourage customers to switch provider. At the same time, an increasingly savvy customer base is forcing dramatic changes in the utilities industry with demands for greater control and personalisation.
Although the utility industry is one that leaves little room for groundbreaking changes in company operation, there are still ways to enhance the way your business runs. Sometimes you and your competition offer very similar services and the only way to stand out is how you interact with your customers in face-to-face meetings.
In many places, having a deregulated utility industry benefits the consumers with more competition breeding lower prices and more affordable living. And in your deregulated market, the changes shouldn’t only benefit your customers — you’re also able to take advantage of the benefits, as long as you know how to implement them.
By incorporating a mobile enterprise application platform in your business operations, you’ll open the door to more possibilities to improve the way you provide your utility service. From making the sales process quicker to simplifying your client interactions to reaching the full potential of your field teams’ productivity, there are several ways your company can stay one step ahead of your competition.
Many utility companies face constant challenges in keeping up with important regulatory and documentation processes. Sometimes, it can feel as your organisation has just gotten used to one set of processes when new documentation and procedural requirements are created.
As new steps are added to or removed from your various processes, it is important to be able to keep in-field staff apprised of any changes in your procedures. So, the question is, “how can in-field staff be brought up to speed with new procedures and requirements on a moment’s notice?” Assuming your team has access to an enterprise mobile application platform (MEAP), making sure that in-field staff are kept aware of procedural changes is easy.
In today’s age, any company that uses the internet to run their daily operations is well-aware of the importance that mobility has for their staff and clients. Not only does mobility enable your team to close deals while outside of the office, it also allows them to have real-time access to all the events that are concurrently going on, no matter their location.
Having a workforce that is agile and quick to adapt to any situation is ideal for any utility company. With quicker, more efficient service, your clients will also reap the benefits of having a representative who’s able to enhance their service at the drop of a hat via your new mobile application platform.
Although we’re sure that the advantages are clear, we’d like to break down how using mobile technology for your utility team will give way to a more agile workforce and even happier clients.