GoFibre reviewed the market, including the option to build an internal solution, but ultimately decided that a specialist platform would deliver value faster and with less operational risk.

PSI stood out for its ability to address GoFibre’s core challenges around territory management, structured sales journeys, and reliable data capture, while integrating cleanly with their CRM.

“From the discussions, it was clear that the gaps we had were best filled by PSI.”

Sam Calvert, Chief Revenue Officer

GoFibre uses PSI as its central field sales execution platform, supporting:

• Territory and route planning
• Door-to-door activity tracking
• Structured, end-to-end order capture
• Offline sales capture for rural environments
• Integration into HubSpot for wider commercial reporting

PSI provides a consistent framework for how field sales teams operate, while ensuring accurate, reliable data flows through to downstream systems.

Sales reps and managers have responded positively to the increased consistency and visibility PSI brings to their day-to-day work. Clear territories, reliable route mapping, and improved data quality have replaced manual workarounds and guesswork.

“They like the consistency, the quality, and the data they can see; it’s much better than what they had before.”

The ability to work offline has also been a key benefit for GoFibre’s rural deployments, ensuring productivity isn’t impacted by connectivity constraints.

“Offline capture has been important for us, especially given how many rural locations we operate in.”

PSI has played a clear role in raising order quality and reducing friction across the sales-to-installation journey.

Structured order capture and clearer definitions of what constitutes a valid sale have reduced rework, repeat visits, and failed installations.

“It’s helped close the gap around what a quality order looks like, so it actually gets right through to fulfilment and installation.”

Managers also benefit from improved real-time visibility, allowing them to manage activity as it happens rather than retrospectively.

“The manager interfaces are very good, you can manage in the moment, which just wasn’t possible before.”

Field sales is a challenging environment, particularly in geographically demanding regions. GoFibre has seen the value of reliable, well-designed tools in supporting rep experience and retention.

“Because the solution works well, people stay longer, and tenure is one of the biggest drivers of performance.”

At an executive level, PSI has simplified oversight of field sales operations by delivering cleaner, more reliable management information.

“What I see now is much, much better, we get quality data coming out of a single source that feeds the whole journey.”

This improved visibility has reduced operational noise and allowed leadership teams to focus on growth rather than day-to-day firefighting.