Transforming Field Sales Operations with PSI

PSI's platform integrated with Uniquely’s processes - improving data accuracy and reducing sales shrinkage from 25% to as low as 2.5% in some areas, delivering a major boost to sales performance and vastly improving both user and customer experiences.

Introduction

When it comes to compliance, sales performance and seamless customer interactions, few partnerships have been as impactful as that between PSI and Uniquely. As Simon Brown, Chief Operating Officer at Uniquely, states, “PSI isn’t just a supplier; they are an important cog in our solution, how we shape and deliver field sales and continuously evolve to meet our bespoke field sales requirements.”

The Challenge

Before partnering with PSI, Uniquely faced several challenges that hindered its ambitious field sales goals. The business relied heavily on paper-based systems, making compliance enforcement difficult. “We inherited a process where sales agents used paper forms – compliance was unnecessarily complex to manage and data accuracy suffered,” Simon explained. Additionally, sales shrinkage – the gap between sales made and those successfully registered – was unacceptably high. Uniquely identified PSI as a key solution to drive improvement.

Why PSI?

Having worked with PSI in previous roles and organisations, Simon and his team trusted the platform’s capabilities. “PSI was always going to be our first choice for automation,” Simon noted. “Their track record, market experience and ability to customise solutions to our evolving needs set them apart.”

PSI’s platform provided more than just automation and system integrations; it enforced compliance, ensured data accuracy and reduced sales shrinkage. “Sales agents couldn’t submit half-filled forms or incomplete data. In 2013, this was a game-changer,” Simon added. Over time, further PSI and Uniquely bespoke deployments have driven improvements in reporting, compliance and sales shrinkage, solidifying Uniquely’s position as the market leader for field sales across the UK and Ireland.

The Partnership

What truly defines this partnership is its collaborative nature. “PSI’s flexibility has been invaluable. Over a decade, we have worked together to refine, tweak and even overhaul processes where needed. PSI’s operational team deserves immense credit for their dedication and responsiveness.”

A prime example is PSI’s development of Uniquely’s bespoke advanced route management and mapping functionalities, tailored specifically to its needs. “PSI listened, adapted and delivered a solution that met our exact requirements. Their attentiveness sets them apart,” Simon said.

The Impact

Beyond compliance and operational improvements, integrating PSI’s platform with Uniquely’s operating model has had a tangible impact on sales performance. “We have seen an increase in sales which, combined with reduced shrinkage, translates to a 20% boost in average registered sales,” Simon shared.

The technology has also enhanced the experience for sales agents. “Our ‘Unique’ PSI interface is intuitive, modern and user-friendly. Reps can complete tasks faster and with fewer errors, meaning more time selling and less time troubleshooting.”

Scalability

“When we expanded into the UK market with a need for up to 1,000 sales Reps, PSI’s ability to mirror our solution and requirements made the process smooth. Enterprise customers trust Uniquely to deliver results and PSI’s proven technology is a vital part of our solution.”

Enhanced Brand Reputation

“PSI’s tools reinforce our brand values through guided sales behaviours. We are not just making sales; we are creating positive customer impressions and delivering outstanding service.”

Improved Customer Experience

“With built-in compliance and automation, customers receive a consistently professional experience.”

Conclusion

The partnership between Uniquely and PSI is a testament to the power of collaboration and innovation in overcoming operational challenges. From reducing shrinkage to enhancing the sales experience, PSI’s solutions have played a crucial role in Uniquely’s success.
For businesses looking for a partner that listens, adapts and delivers, PSI is a proven choice.

Would They Recommend PSI?

“To a competitor, absolutely not! PSI is a key partner and an essential part of our solution build!”

“Jokes aside, without a doubt,” Simon affirmed. “PSI are a partner, not just a vendor. They have earned our trust through consistent delivery and a commitment to innovation.”