How PSI Helped Zzoomm and BeFibre Unify Field Sales Operations Post-Merger
“As the business scaled up, we needed a more structured approach to managing territories, maintaining data quality, and equipping our field teams with the tools to operate consistently. PSI provided a platform that brought everything together, giving us greater visibility, stronger operational control, and the confidence to scale efficiently day to day.”
– Paul May, Head of Sales
Introduction
BeFibre initially partnered with PSI to bring greater visibility, control and consistency to its growing field sales operation. When Zzoomm later joined the group, BeFibre already had the right sales execution platform in place to support a smooth operational transition and maintain momentum across both brands.
Using PSI Leads+, BeFibre and Zzoomm teams were quickly aligned onto a shared platform for lead management, territory planning, address data and field activity tracking. This enabled both brands to continue operating effectively side-by-side while introducing consistent processes, unified reporting and stronger governance across the combined operation
By centralising data and standardising field sales execution, PSI helped simplify the post-merger integration process, giving leadership a single source of truth while minimising disruption to sales performance and customer experience.
As the business continues to scale, PSI supports a more coordinated, compliant and data-driven approach across the merged organisation.
“PSI has provided a consistent approach to managing field sales across both BeFibre and Zzoomm. While each team operates independently where needed, we retain clear visibility, control, and reporting across the entire operation.” – James Donnellon, Head of Field Sales
The Challenge
As BeFibre’s sales team grew, managing multiple territories and maintaining compliance became increasingly complex.
Key issues included:
- Fragmented address data and inconsistent territory lists
- Disjointed data and reporting
- Limited visibility for managers
- Rising compliance risk without automated controls
- Heavy reliance on manual tasks
They needed a single platform to unify territory management, lead capture and field activity, ensuring reps knew exactly where to go and managers had full confidence in performance and coverage.
“Managing multiple field teams across different regions is seamless with PSI. Our teams always know where they need to be, managers have real-time visibility into operations, and faster, more informed decisions are possible because everyone is working from the same up-to-date information.”
– James Donnellon, Head of Field Sales
The Solution
The business implemented Leads+, a solution built for telco teams running local, in-person campaigns.
Key capabilities include:
- Network-Level Control: Intelligent separation of BeFibre and Zzoomm data, ensuring reps only sell the correct services in the correct network areas.
- Smart Territory Management: Real-time mapping, assignment and updates
- Accurate Address Data: Verified, categorised and always up to date.
- Clear Routes for Reps: Optimised mobile routes boost productivity.
- Built-In Compliance: Automated permissions and form logic prevent mis-selling.
- Centralised Reporting: Live dashboards for performance and compliance.
- Seamless Integration: Connects easily with internal systems and workflows.
The Impact
Since adopting Leads+, the business has achieved:
- A single, compliant sales environment for all teams
- Improved address accuracy and complete visibility of customer data and history
- Zero cross-selling risk thanks to clear data boundaries between teams
- Streamlined territory management and more productive field teams
- Faster decision-making and reduced admin for sales leadership
- Stronger forecasting and clearer performance insights across regions
The integration of Zzoomm teams further demonstrates the platform’s flexibility, allowing both brands to operate from one system with shared best practices and unified data.
“One of the things we’ve valued most is that PSI has grown alongside our business. The team listens to our feedback, works collaboratively on new ideas and continues to evolve the platform around the way we operate, giving us confidence that it will support us as we continue to scale.”
– Paul May, Head of Sales
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