About PSI

PSI’s software easily provides compliant and automated customer journey & multichannel sales onboarding solutions for telco and energy companies, enabling them to deliver best in class customer experiences. Customers include Vodafone, SSE Airtricity and UNICEF. 

The PSI platform, Fusion, utilises modern mobile and cloud technology, is highly customisable and can easily integrate with an existing infrastructure. Integrating multiple systems and automating complex processes with Fusion increases productivity, shortens customer onboarding times, and increases Sales.

With over 15 years of the experience, the Fusion Platform and Team helps our international Customers increase revenues across all channels, provide extra control and compliance, retain sales teams, and deliver outstanding customer experiences, enabling the Business to respond quicker and easier to changing environments while save resources across multiple departments.

Job Description

PSI are looking for a part-time marketing manager to lead the delivery of the company’s marketing strategy, with a focus on paid advertising and retargeting of brand-aware potential customers. A key channel for the business is currently LinkedIn and better utilisation will be a key focus during 2023. We’re ideally looking for an experienced marketing strategist who can provide the business marketing direction, with a clear focus on converting brand-aware customers into leads. 

The marketing manager will own marketing for the business and create various strategies and projects as needed. They will work with the CEO and Commercial Manager to coordinate and deliver marketing plans, including promotional materials, advertising opportunities, and client acquisition strategies. Reports to and coordinates with other department heads to manage company budgets, objectives, and activities. 

Salary

£225-£275 per day / 1 day per week (potential to increase per month ad hoc) 

Responsibilities

  • Work with the wider team to incorporate marketing needs into overall company planning and strategy. 
  • Lead the creation and delivery of the company’s marketing strategy. 
  • Identify paid for advertising channels and approaches to support overall marketing strategy.  
  • Oversee the production of all marketing materials, including newsletters, blogs, case studies and other website content. 
  • Manage social media channels such as LinkedIn and LinkedIn Campaign Manager; company page, grow the number of followers and create and deliver sponsored ad campaigns.  
  • Evaluate marketing reports and sales data to inform future strategy and campaigns.  
  • Present regular updates and information to other department heads and executives. 
  • Measure and report marketing performance and evaluate approaches to improve engagement. 
  • Monitor competitor activity and identify potential improvements or changes in marketing strategy, products, or services. 
  • Manage and report on marketing activity and top-of-funnel engagement through the CRM (HubSpot). 
  • Identify awards and events relevant to the business and manage applications and attendance.  
  • Adhere to company policies and procedures e.g. GDPR policies.  

Skills & Expertise

Essentials:

  • At least 3 years of digital B2B marketing experience, preferably from a SaaS business including the development and delivery of marketing strategies  
  • Strong knowledge of B2B marketing across multiple channels including CRM (HubSpot) and marketing automation tools 
  • Strong knowledge of advertising channels such as Google Ads and LinkedIn and utilising the advertising tools to deliver regular campaigns 
  • Knowledge of Google Analytics, Google Ads, and PPC  
  • Experience managing third-party agencies and internal stakeholders 
  • Strong communication skills, including writing copy and an eye for good design 

Nice to have:

  • Advanced qualification or degree in Marketing, Business, or a related field 
  • Experience delivering Google advertising campaigns  
  • Experience in content writing  
  • Knowledge of SEO basic principles  

Contact

Please send your CV and cover note to info@psi-mobile.com

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