PSI Fusion Platform
PSI Fusion is a multichannel sales execution and customer onboarding platform built to manage how sales are designed, executed, and monitored across sales teams. It unifies activity across multiple sales channels and customer onboarding systems.
Fusion is made up of two connected components: Fusion Core is the back-end system where sales journeys, rules, and territories are configured and controlled, Fusion Pulse is the mobile app used by sales reps in the field to follow those journeys, capture data, and execute sales in real time.
Trusted by 10,000+ users
across 36 countries
Trusted by 10,000+ users
across 36 countries
Explore our Fusion platform
What is PSI Fusion Core?
Fusion Core is the central configuration, orchestration, and reporting layer of the PSI Fusion platform. It is where (back-office) commercial and operations teams design sales journeys, manage territories and addresses, monitor performance, and connect sales activity to downstream systems.
Fusion Core acts as the single source of truth for how sales should be executed across channels, with a particular focus on field and door-to-door sales.
What does Fusion Core do?
Fusion Core enables organisations to:
- Configure and manage sales journeys for complex and regulated telco and energy products.
- Manage address and territory intelligence.
- Set up and assign campaigns, routes, zones, and address-level targeting.
- Manage users, roles, and permissions across sales teams and agencies.
- Monitor sales performance through built-in reporting dashboards.
- Export structured sales and activity data for external analysis.
Fusion Core ensures consistency, accuracy, and control as field sales operations scale.
Reporting and data access in Fusion Core
Fusion Core includes a built-in reporting dashboard that provides real-time visibility into sales activity, conversion, and performance across regions, teams, and campaigns.
For organisations with existing reporting tools and processes, Fusion Core also supports:
- Data export via PSI’s Outcomes API
- Manual CSV exports
This allows customers to integrate Fusion data into their own BI tools, CRM systems, or operational reporting workflows without being locked into a single reporting approach.
How does Fusion Core integrate with other systems?
Fusion Core connects with CRM, OSS, and BSS systems through available integrations, including platforms such as SAP, HubSpot, Salesforce, and Microsoft Dynamics. Sales and activity data captured through the platform can be shared downstream to support fulfilment, provisioning, and operational processes.
This ensures field sales activity is aligned with internal systems while allowing organisations to maintain flexibility in how data is consumed and processed.
Who uses Fusion Core?
Fusion Core is used by:
- Telco and Energy providers operating in regulated, local markets
- Sales agencies running multiple field campaigns for different clients
- Commercial and operations teams responsible for sales configuration, compliance, and performance
What is PSI Fusion Pulse?
Fusion Pulse is the mobile app used by field sales representatives as part of the PSI Fusion platform. It is designed to guide reps through structured, compliant sales journeys while capturing accurate data at the point of sale.
Fusion Pulse is optimised for speed, simplicity, and reliability in the field.
What does the Fusion Pulse app do?
Fusion Pulse enables field sales reps to:
- Receive clear, optimised daily routes based on assigned territories and addresses.
- Adjust routes on the go based on mode of travel, access, or local conditions to improve efficiency
- Follow guided, step-by-step sales journeys
- Capture accurate customer, address, and consent data
- Record activity and progress in real time
- Complete sales confidently without unnecessary admin
By embedding compliance and validation into the sales flow, Fusion Pulse reduces errors and rework after submission.
Online and offline field sales support
Fusion Pulse is available on Android and IOS, and works both online and offline, allowing sales reps to continue operating in areas with limited or unreliable connectivity.
Data captured offline is securely synced once a connection is available, ensuring no loss of information and minimal disruption to sales activity.
Multiple sales journeys per rep
Fusion Pulse supports multiple sales journeys per representative. This is particularly important for sales agencies or teams selling on behalf of multiple telco or energy providers, each with different products, processes, or compliance requirements.
Journeys are configured centrally in Fusion Core and delivered seamlessly to the app.
Who uses Fusion Pulse?
Fusion Pulse is primarily used by:
- Door-to-door and field sales representatives
- Teams operating in local, territory-based sales environments
- Sales agencies working across multiple regulated clients
While optimised for field sales, Fusion Pulse is part of a wider multichannel execution platform that connects in-person sales activity to central systems and processes.